Collection of Your Information
By utilising our Platform, You expressly acknowledge and consent to the collection and retention of Your information, as submitted by You on an intermittent basis. While browsing the Platform, it is possible to withhold personal data and maintain anonymity. However, providing personal information will reveal Your identity to Us, thereby forfeiting Your anonymity. Certain fields may be designated as mandatory or optional, which will be clearly indicated. Opting out of a particular service or feature on the Platform will result in the non-disclosure of personal information.
Your purchasing patterns, preferences, and any voluntarily provided information on our Platform may be monitored and evaluated by Us. This is done for internal research purposes, with the intention of better comprehending our Users' demographics, interests, and behaviours in order to enhance their experience and ensure their protection. The data is amalgamated and scrutinised on a consolidated basis, including the URL of the previously accessed website. regardless of whether it is affiliated with our Platform or not, as well as the URL of the subsequent website accessed, along with Your computer's browser specifics and IP address.
We hereby inform You that. We may gather personally identifiable data, including, but not limited to, email address, delivery address, name, phone number, and payment instrument details when You create an account or transact with Us or take part in any event or contest. Even though certain areas of our Platform can be accessed without registering as a member, some activities such as placing an order or Using our online content or services require registration. We utilise Your contact information to provide You with offers based on Your previous orders and interests.
If You opt to post messages on our message boards, chat rooms or other message areas, or leave feedback on the Platform or the social media handles managed by Us, or Use voice commands or similar features to purchase on the Platform, We will collect any information that You provide to us. We maintain this information as necessary to settle disputes, offer customer support, address issues, or for internal research and analysis as allowed by law.
In case You send Us personal correspondence, such as emails or letters, or if other Users or third parties send us correspondence about Your activities or postings on the Platform; We may collect such information into a file specific to You.
Should You enrol in any of the programmes offered by ServiceMela, We will gather and store Your personal information, such as name, contact number, email address, communication address, date of birth, gender, zip code, lifestyle information, demographic and work details, which are provided by You to ServiceMela or a third-party business partner that operates online/offline establishments or platforms. We will also collect Your information related to Your transactions on the ServiceMela platform and such third-party business partner platforms. When a third-party business partner collects Your personal information directly from You, their privacy policies will govern You. ServiceMela shall not be held responsible for the third-party business partner's privacy practises or the content of their privacy policies, and We request You to go through their privacy policies before disclosing any information.
Use of Your Information
We use Your personal information to provide the services You request. To the extent that We use Your personal information to market to You. We will provide You with the option to opt-out of such uses. We use Your personal information to assist Sellers and business partners in handling and fulfilling orders, improve customer experience, settle disputes, help promote a safe service, collect payment, gauge customer interest in our products and services, notify You about online and offline offers, services, and updates, customise and enhance Your experience, detect and protect us against error, fraud, and other criminal activity, enforce our terms and conditions, and as otherwise stated to You at the time of collecting information.
By accepting our terms and conditions, You grant Us the right to access and collect data from various sources, including but not limited to Your SMS, instant messages, contacts, location, camera, photo gallery, and device information. Additionally, We may request Your PAN, GST Number, Government-issued ID cards/number, business-specific details, and Know-Your-Customer (KYC) details to determine Your eligibility for certain products and services, including credit and payment services. Failure to provide consent may result in restricted access to the products and services offered on the Platform by Us, Sellers, affiliates or lending partners
As part of our ongoing efforts to improve our product and service offerings, We and our affiliates collect and analyse demographic and profile data about our Users' activity on our Platform. This includes identifying and Using Your IP address to diagnose problems with our server and administer the Platform. Your IP address may also be Used to identify You and gather broad demographic information.
We may occasionally request Your participation in optional surveys conducted either by Us or through a third-party market research agency. These surveys may request personal and contact information, date of birth, demographic information such as postal code, age, or income level, as well as interests, household or lifestyle information. purchasing behaviour history, and preferences. These surveys may also involve the collection of voice data or video recordings, which is voluntary in nature. We Use this data to customise your experience on our Platform, providing You with content that aligns with Your interests and preferences.
We deploy data collection instruments, including "cookies," on specific sections of the Platform to scrutinise the flow of our web pages. measure the effectiveness of promotions, and foster trust and security. These "cookies" are diminutive files that We deposit on Your hard drive to assist Us in delivering our services. We provide some features that are exclusively accessible by utilising a "cookie". Additionally, We exploit cookies to reduce the frequency of Your password entry during a session. Cookies can also facilitate the provision of data that matches Your interests. The majority of cookies are known as "session cookies", which implies that they are automatically erased from Your hard drive when a session concludes. You always retain the right to decline/erase our cookies if Your browser permits. However, in such a scenario, You may not be able to access some features on the Platform, and You may be required to re-enter Your password more often during a session. Furthermore, You may come across "cookies" or other analogous devices on specific parts of the Platform that are placed by third parties. We have no command over using cookies by third parties. We leverage cookies from third-party associates such as Google Analytics for promotional and analytical objectives. Google Analytics assists Us in comprehending how our visitors Use the Platform. You can learn more about how Google utilises Your personal information here: https://www.google.com/intl/en/policies/privacy/. You can decide to opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. You can also regulate Using cookies at the browser level, but if You opt to disable cookies, it might restrict Your Use of certain features or services.
Sharing of personal information
Links to Other Sites
Our Platform may contain hyperlinks to external websites or applications that may procure confidential data about You. We hereby disclaim any accountability for the data security protocols or the substance of said interconnected websites.
We employ diligent physical, electronic, and procedural measures to safeguard Your data. We provide a secure server for accessing Your Account information. After acquiring possession of Your data. We abide by our established security protocols to safeguard it from unauthorised access. Nevertheless, as a condition of using the Platform, Users assume responsibility for the security implications associated with the transmission of data over the internet and the World Wide Web, which may not always be entirely secure. Consequently, there are inherent risks associated with Using the Platform. Users must make sure that they maintain the confidentiality of their Account's login and password records.
We offer every User the option to opt-out of receiving non-essential communications of a promotional or marketing nature, after creating an account with our organisation. In the event that You do not wish to receive promotional communications from Us, kindly access the Notification Preferences page of our Platform
Per regulations in effect, We shall hold Your individual data for a duration that is not greater than that which is necessary for the reason it was gathered, or as mandated by applicable statutes. Nonetheless, We may hold details associated with You if it is believed that such action is necessary to curb fraudulence or potential misconduct, to enable ServiceMela to exercise its legal rights and/or defend itself against legal claims, or as is mandated by legislation or for other legitimate motives. Your information may continue to be retained in an anonymous manner for analytical and research objectives.
In accordance with Information Technology Act 2000 and rules made there under and the Consumer Protection (E-Commerce) Rules, 2020. The name and contact details of the Grievance Officer are provided below:
Mr. Apurba Jitu Hansda
ServiceMela Online Private Limited
Registered Office: Holding No. 827,
Vill+P.O - Dahijuri, Jhargram,
West Bengal - 721504
Time: Mon - Sat (10:00 - 18:00)
Customer Support: You can reach Our customer support team to address any of Your queries or complaints by going to the following link: www.servicemela.com/account/support-chat
Last Updated: 25-05-2023