Privacy Policy

We hold in high regard the trust You place on Us, and acknowledge and appreciate the significance of secure transactions and the privacy of information. This Privacy Policy sets out the manner in which ServiceMela Online Private Limited and its affiliates (collectively referred to as "ServiceMela," "We," "Our," or "Us") gather, utilise, disseminate or otherwise handle Your personal data via the ServiceMela website,, and its mobile applications (hereinafter denoted as the "Platform").

While certain sections of the Platform may be accessible to You without registration, please note that We do not provide any service through this Platform outside of India yet. Your personal data will primarily be retained and processed in India and may be subject to data protection laws that differs from those that apply in the country where You are located. By accessing this Platform, providing Your information or availing of services, You explicitly accept and agree to follow the provisions of this Privacy Policy, the Terms of Use, the relevant service terms and conditions, and consent to be governed by the laws of India, including, but not limited to, the laws that pertain to data protection and privacy. If You do not accept these terms, please refrain from utilising or accessing our Platform.

Collection of Your Information

By utilising our Platform, You expressly acknowledge and consent to the collection and retention of Your information, as submitted by You on an intermittent basis. While browsing the Platform, it is possible to withhold personal data and maintain anonymity. However, providing personal information will reveal Your identity to Us, thereby forfeiting Your anonymity. Certain fields may be designated as mandatory or optional, which will be clearly indicated. Opting out of a particular service or feature on the Platform will result in the non-disclosure of personal information.

Your purchasing patterns, preferences, and any voluntarily provided information on our Platform may be monitored and evaluated by Us. This is done for internal research purposes, with the intention of better comprehending our Users' demographics, interests, and behaviours in order to enhance their experience and ensure their protection. The data is amalgamated and scrutinised on a consolidated basis, including the URL of the previously accessed website. regardless of whether it is affiliated with our Platform or not, as well as the URL of the subsequent website accessed, along with Your computer's browser specifics and IP address.

We hereby inform You that. We may gather personally identifiable data, including, but not limited to, email address, delivery address, name, phone number, and payment instrument details when You create an account or transact with Us or take part in any event or contest. Even though certain areas of our Platform can be accessed without registering as a member, some activities such as placing an order or Using our online content or services require registration. We utilise Your contact information to provide You with offers based on Your previous orders and interests.

If You opt to post messages on our message boards, chat rooms or other message areas, or leave feedback on the Platform or the social media handles managed by Us, or Use voice commands or similar features to purchase on the Platform, We will collect any information that You provide to us. We maintain this information as necessary to settle disputes, offer customer support, address issues, or for internal research and analysis as allowed by law.

In case You send Us personal correspondence, such as emails or letters, or if other Users or third parties send us correspondence about Your activities or postings on the Platform; We may collect such information into a file specific to You.

Should You enrol in any of the programmes offered by ServiceMela, We will gather and store Your personal information, such as name, contact number, email address, communication address, date of birth, gender, zip code, lifestyle information, demographic and work details, which are provided by You to ServiceMela or a third-party business partner that operates online/offline establishments or platforms. We will also collect Your information related to Your transactions on the ServiceMela platform and such third-party business partner platforms. When a third-party business partner collects Your personal information directly from You, their privacy policies will govern You. ServiceMela shall not be held responsible for the third-party business partner's privacy practises or the content of their privacy policies, and We request You to go through their privacy policies before disclosing any information.

Use of Your Information

We use Your personal information to provide the services You request. To the extent that We use Your personal information to market to You. We will provide You with the option to opt-out of such uses. We use Your personal information to assist Sellers and business partners in handling and fulfilling orders, improve customer experience, settle disputes, help promote a safe service, collect payment, gauge customer interest in our products and services, notify You about online and offline offers, services, and updates, customise and enhance Your experience, detect and protect us against error, fraud, and other criminal activity, enforce our terms and conditions, and as otherwise stated to You at the time of collecting information.

By accepting our terms and conditions, You grant Us the right to access and collect data from various sources, including but not limited to Your SMS, instant messages, contacts, location, camera, photo gallery, and device information. Additionally, We may request Your PAN, GST Number, Government-issued ID cards/number, business-specific details, and Know-Your-Customer (KYC) details to determine Your eligibility for certain products and services, including credit and payment services. Failure to provide consent may result in restricted access to the products and services offered on the Platform by Us, Sellers, affiliates or lending partners

As part of our ongoing efforts to improve our product and service offerings, We and our affiliates collect and analyse demographic and profile data about our Users' activity on our Platform. This includes identifying and Using Your IP address to diagnose problems with our server and administer the Platform. Your IP address may also be Used to identify You and gather broad demographic information.

We may occasionally request Your participation in optional surveys conducted either by Us or through a third-party market research agency. These surveys may request personal and contact information, date of birth, demographic information such as postal code, age, or income level, as well as interests, household or lifestyle information. purchasing behaviour history, and preferences. These surveys may also involve the collection of voice data or video recordings, which is voluntary in nature. We Use this data to customise your experience on our Platform, providing You with content that aligns with Your interests and preferences.

ServiceMela is committed to protecting your privacy; we take appropriate measures to protect your personal information. ServiceMela platform uses Google Maps API(s) to provide location-based services. By accessing and using ServiceMela, you agree to be bound by Google's Privacy Policy.


We deploy data collection instruments, including "cookies," on specific sections of the Platform to scrutinise the flow of our web pages. measure the effectiveness of promotions, and foster trust and security. These "cookies" are diminutive files that We deposit on Your hard drive to assist Us in delivering our services. We provide some features that are exclusively accessible by utilising a "cookie". Additionally, We exploit cookies to reduce the frequency of Your password entry during a session. Cookies can also facilitate the provision of data that matches Your interests. The majority of cookies are known as "session cookies", which implies that they are automatically erased from Your hard drive when a session concludes. You always retain the right to decline/erase our cookies if Your browser permits. However, in such a scenario, You may not be able to access some features on the Platform, and You may be required to re-enter Your password more often during a session. Furthermore, You may come across "cookies" or other analogous devices on specific parts of the Platform that are placed by third parties. We have no command over using cookies by third parties. We leverage cookies from third-party associates such as Google Analytics for promotional and analytical objectives. Google Analytics assists Us in comprehending how our visitors Use the Platform. You can learn more about how Google utilises Your personal information here: You can decide to opt-out of Google Analytics here: You can also regulate Using cookies at the browser level, but if You opt to disable cookies, it might restrict Your Use of certain features or services.

Sharing of personal information

Our organisation reserves the right to share personal information among ServiceMela affiliates, related companies, and third parties to offer products and services, subject to the explicit opt-out request. The said entities and affiliates may further disclose this information to their affiliates, business partners, and other third parties for marketing their products and services. We may reveal Your personal information to sellers, business partners, or other third parties for purposes such as providing access to our products and services, fulfilling orders, improving Your experience, providing product feedback, collecting payments, complying with legal obligations, conducting market research or surveys, enforcing our Terms of Use, facilitating marketing and advertising activities, analysing data, assisting customer service, and preventing, detecting, mitigating, and investigating fraudulent or illegal activities related to our products and services. We do not reveal Your personal information to third parties for their marketing and advertising purposes without Your explicit consent.

Furthermore, We may disclose personal information if required by law or in a good faith belief that such revelation is essential to respond to subpoenas, court orders, or legal proceedings. We may disclose personal information to law enforcement agencies, third-party rights owners, or other parties in the good faith belief that such disclosure is reasonably necessary to enforce our Terms of Use or Privacy Policy. Respond to claims of third-party rights violations, or safeguard the rights, property or personal safety of our Users or the general public. Additionally, if We (or our assets) intend to merge with or be acquired by another business entity or undergo a reorganisation, amalgamation, or restructuring of business, We and our affiliates may share or sell some or all of Your personal information with that business entity. In such a transaction, the other business entity (or the new combined entity) will be required to adhere to this Privacy Policy regarding Your personal information.

Links to Other Sites

Our Platform may contain hyperlinks to external websites or applications that may procure confidential data about You. We hereby disclaim any accountability for the data security protocols or the substance of said interconnected websites.

Security Precautions

We employ diligent physical, electronic, and procedural measures to safeguard Your data. We provide a secure server for accessing Your Account information. After acquiring possession of Your data. We abide by our established security protocols to safeguard it from unauthorised access. Nevertheless, as a condition of using the Platform, Users assume responsibility for the security implications associated with the transmission of data over the internet and the World Wide Web, which may not always be entirely secure. Consequently, there are inherent risks associated with Using the Platform. Users must make sure that they maintain the confidentiality of their Account's login and password records.


We offer every User the option to opt-out of receiving non-essential communications of a promotional or marketing nature, after creating an account with our organisation. In the event that You do not wish to receive promotional communications from Us, kindly access the Notification Preferences page of our Platform

Children Information

Our Platform is exclusively intended for persons who can form a legally binding contract under the Indian Contract Act, 1872. We explicitly state that We do not knowingly seek or gather personal data from minors under the age of 18. In the event that You have disclosed any personal information about a minor under 18 years of age, You confirm that You possess the requisite legal authority to do so and consent to our Use of such information in adherence to our Privacy Policy.

Data Retention

Per regulations in effect, We shall hold Your individual data for a duration that is not greater than that which is necessary for the reason it was gathered, or as mandated by applicable statutes. Nonetheless, We may hold details associated with You if it is believed that such action is necessary to curb fraudulence or potential misconduct, to enable ServiceMela to exercise its legal rights and/or defend itself against legal claims, or as is mandated by legislation or for other legitimate motives. Your information may continue to be retained in an anonymous manner for analytical and research objectives.

Your Rights

We strive to ensure that Your personal information that we process is accurate and up-to-date, and We will erase or rectify any of Your personal information that You inform us is inaccurate, provided it is in line with the purposes for which it is processed. Access to, correction of, and updating of Your personal information can be done directly through the functionalities offered on the Platform. You may delete non-mandatory information by visiting the Profile and Settings sections on our website. If You wish to withdraw Your consent that You have previously given, You may do so by contacting us using the information provided below and specifying "for withdrawal of consent" in the subject line of Your communication. We will verify such requests before acting upon them. but it should be noted that withdrawing consent will not be retroactive and will be in accordance with the terms of this Privacy Policy, the related Terms of Use, and applicable laws. Furthermore, if You withdraw consent given to Us under this Privacy Policy, it may impact Your access to the Platform, or it may limit our ability to provide You with our services, as We may consider the information in question to be necessary for this purpose.

Your Consent

By accessing our Platform or providing Us with Your information, You hereby grant Your informed consent to the data collection, processing, storage, disclosure and other Usage of Your information (including sensitive personal information) on the Platform, in accordance with the provisions of this Privacy Policy. In the event that You reveal any personal information related to other persons, You represent and warrant that You possess the requisite authority to do so and to allow us to utilise such information in conformity with this Privacy Policy.

By providing Us with Your personal information through the Platform or any of our partner platforms or establishments, You hereby consent to our Use of Your information (including our other corporate entities, affiliates, lending partners, technology partners, marketing channels, business partners and other third parties) to contact You via SMS, instant messaging apps, call and/or e-mail for the specific purposes stated in this Privacy Policy.

Changes to this Privacy Policy

Please be advised to regularly review our Privacy Policy for updates. We reserve the right to modify this Privacy Policy to reflect any changes to our information practises. We will provide notice of material alterations by publishing the date our policy got last updated, displaying a conspicuous announcement on our Platform, or by sending an email as required by applicable law

Grievance officer

In accordance with Information Technology Act 2000 and rules made there under and the Consumer Protection (E-Commerce) Rules, 2020. The name and contact details of the Grievance Officer are provided below:

Mr. Apurba Jitu Hansda

ServiceMela Online Private Limited

Registered Office: Holding No. 827,

Vill+P.O - Dahijuri, Jhargram,

West Bengal - 721504


Phone: +917719367777

Time: Mon - Sat (10:00 - 18:00)

Customer Support: You can reach Our customer support team to address any of Your queries or complaints by going to the following link:

Last Updated: 25-05-2023